Web page Webpage titles play a vital role in search engine optimization and you can get the high rankings very easily and quickly through using your keywords in web titles. Titles are the initial things user see in search engine results, so you can use these to get good ranking in search engines.
Normally users have more than one title tags in their webpages that is totally illogical and very confusing for search engines bots as well. So check your webpages there should be only 1 title tag.
Keywords in Title:
As I have mentioned above that keyword plays the vital role in search engine optimization weather these are under the keyword tags or in the website content or in links. With all these places keywords gives you the strong results in your titles. So you should use the important and your targeting keywords in your webpage titles to see your website on top in search engines. In search results title, link and some information is showed so when user see the title of your page and if it is relevant to whatever user was searching so you will get the clicks and traffic on your website, so title should be very logical and related to your content to give the right content what user was searching.
Relevant Title Tags:
You should use the relevant title tags with your webpage content as well as your keywords, it helps a lot in search rankings. Remove unnecessary words from your title like company name or welcome etc. and focus on the content relevant title tags.
Distinctive Title Tags:
You should use the different title tags on all the pages of your website, instead of using same title tags on all the webpages. Because all pages doesn’t contain the same text and content as well. So the different title tags related to the content of your different pages plays good role in generating the good traffic on your website from search engines.
Title length is very important thing, most of the SEO companies say that the title length should be under 70 and it’s good because normally search engines leave the remaining words after 65 or 70.